Free Google Ads audit

How much of your Google Ads budget is being wasted?

Connect your Google Ads account (read-only) or add your Search terms report. We check your conversion tracking and show what you paid for searches that were never going to buy, with the negative keywords to stop it.

  • Read-only: nothing in your account changes
  • Tracking, wasted spend and negatives
  • Free, about 30 seconds
Founding 100: your price locked for life →
Two minutes, no login

What the audit checks

Conversion trackingCan Google tell a customer from a time-waster? If not, it spends blind
Clear wasteClicks from people wanting jobs, training, freebies or DIY help
Negative keywordsThe list to paste in, so those searches stop costing you
Your landing pageHow fast it loads on a phone, where most clicks land
Red, amber or green

What your result means

Clear wasteShare of spend on never-buy searches
Over 15%5 to 15%Under 5%
LeakingAdd negatives this week
Some leaksWorth a tidy-up
TightKeep checking monthly
Conversion trackingDoes Google know what a customer is?
MissingForms onlyCalls and forms
BlindFix before anything else
Half-sightedCount calls too
LearningGoogle can optimise

These bands are our rule of thumb, not a Google standard. The figures in your result are your own, from your own report.

The quiet leak in every account

Why it matters

It repeats every dayA search that wastes money today will do it again tomorrow until you block it
Google learns from conversionsSmart bidding needs conversions to learn who your customers are
Paid clicks stop when you stopFree rankings and Google Maps keep bringing customers. That is what Dhucha builds
What happens next

From a free check to more customers.

The tools show you the gaps. Dhucha closes them, every week, in the order that brings customers fastest. You spend about 20 minutes a week saying yes.

1Get foundOn Google, Google Maps and the AI assistants
Service pagesRankingsMapsAI answers
2Get chosenOver the businesses Google shows next to you
ReviewsReview repliesRival checkFast site
3Get bookedVisitors who call, book and ask for quotes
Clear next stepPostsWeekly report
1
Free check

About a minute. See where you stand on all eight areas.

→
2
Your plan

Six weeks of work, in the order that pays back first.

→
3
You say yes

Dhucha prepares it every week. Nothing goes live without your yes.

FOUNDING MEMBER ONE OF ONE HUNDRED Dhucha. EST · MMXXVI
The Founding 100

Want it done for you? Your price, locked for life.

The first 100 businesses keep their founding price for as long as they stay, whatever the public price does later.

Starter£1 first monththen £24 a monthThe checks and your plan
RecommendedBooster£1 first monththen £59 a monthWe write the work for you
Pro£1 first monththen £149 a monthFor busier businesses
✓ £1 first month✓ 30-day money back✓ Cancel in two clicks
Start with my free check →
Questions

What owners ask us

How often can I run the connected audit?

Once every 45 days for each Google Ads account. Inside that window you see your last results again, with the date a fresh audit becomes available. Dhucha members get their account checked every week.

Is it safe to connect my Google Ads account?

Yes. You sign in with Google and grant read-only use for this audit. We read your last 90 days of search terms and your conversion actions, change nothing, and do not keep a long-term connection. Prefer not to connect? Upload your Search terms report instead.

How do I download my Search terms report?

In Google Ads open Campaigns, then Insights and reports, then Search terms. Set the last 90 days, press the download icon and choose .csv. Then add the file on this page.

What counts as wasted spend?

Two things, shown separately. Clear waste is spend on searches from people looking for jobs, training, freebies or DIY help. No enquiry recorded is spend on searches that brought no conversion, which is worth checking before you cut it.

How do I find my Google Ads conversion tracking?

In Google Ads go to Goals, then Conversions. If the list is empty, or says no recent conversions, Google cannot learn which clicks bring customers. The audit also looks for the tag on your website, including inside Google Tag Manager.

Can Dhucha manage my Google Ads?

Dhucha builds what brings customers without paying per click: your pages, Google listing, reviews and AI answers. Many owners find they can spend less on ads once the free channels are working.

See where your business stands, free.

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