The first question
The seven, honestly
| Tool | Best for | Price (checked 13 October 2026) |
|---|---|---|
| Dhucha | Owners who want it done: website, Google Maps, reviews and AI answers, prepared weekly for your yes | From £24 a month for Founding Members, £1 first month |
| BrightLocal | Agencies and multi-location businesses: rank tracking, citations, reviews and reports | Track $41, Manage $54, Grow $65 a month for one location ($31, $40, $49 billed yearly); 14-day trial |
| Localo | Owners who run their own Google profile, with guided weekly tasks | Single Business $39 a month billed yearly ($49 monthly), plus VAT; 14-day trial |
| Local Falcon | Detailed Google Maps grid scans, popular with agencies | From $24.99 a month (7,500 credits); 100 free credits |
| Whitespark | Map rank tracking and finding citation sites | Local Rank Tracker from $14 a month billed yearly; Citation Finder from $33 |
| Semrush Local | Businesses already on Semrush for wider SEO | Base £24.31, Pro £48.62 a month per location, billed yearly |
| Hike SEO | Website SEO with monthly optimisations and blog content | £99 a month, or £59 billed yearly; no trial, 14-day money back |
BrightLocal, Localo, Local Falcon and Whitespark show prices in dollars on their own sites.
How to choose
Why we put Dhucha first
From a free check to more customers.
The tools show you the gaps. Dhucha closes them, every week, in the order that brings customers fastest. You spend about 20 minutes a week saying yes.
About a minute. See where you stand on all eight areas.
Six weeks of work, in the order that pays back first.
Dhucha prepares it every week. Nothing goes live without your yes.
Want it done for you? Your price, locked for life.
The first 100 businesses keep their founding price for as long as they stay, whatever the public price does later.
What owners ask us
What is the best local SEO tool for a small business?
It depends who does the work. For an owner who wants it done, Dhucha. For agencies with many locations, BrightLocal. For detailed map scans, Local Falcon or Whitespark. For owners who like running their own Google profile, Localo.
Is there a free local SEO tool?
Yes. Dhucha’s free tools check your Google and Maps rankings, whether AI assistants name you, your website speed, and make a Google review QR code, with no card.
How much do local SEO tools cost?
Most cost $25 to $65 a month for one location, as of 13 October 2026. Done-for-you local marketing agencies typically charge several hundred pounds a month; Dhucha starts at £24 for Founding Members.
Do I need a local SEO tool and an agency?
Usually not both. A tool suits you if you will do the work; an agency or a done-for-you service suits you if you will not. Dhucha sits in between: it does the work and you approve it.
See where your business stands, free.
- Google, your Maps listing and 4 AI assistants
- Nothing changes on your website
- About a minute, no card