Privacy Policy

Last updated: 22 July 2026

Dhucha is a trading name of Aimpro Digital Ltd, registered in England and Wales, company number 13017278. We are the data controller for the personal information described here. Questions or requests: hello@dhucha.com.

What we collect

• Application and account details: your name, company name, email address, mobile number and website address, given when you apply or sign up.
• Your business information: what Dhucha learns from your publicly available website (services, locations, branding, contact details) plus any facts, photos or corrections you add inside the platform.
• Google data, only if you connect it: see the Google section below.
• Website connection details: if you connect your website (for example a WordPress application password), it is stored encrypted and used only to place work you have approved.
• Usage and security data: sign-in times, approximate location (city and country derived from your connection) and the device type, kept to protect accounts.
• Scan records: each time a website is scanned we record which account ran it, the website address entered, the time and the IP address it came from. Scans use paid search and AI services, so this record exists to protect the service from misuse and to keep your account to your own website. Attempts to scan a website that is not yours are recorded in the same way.
• Messages: feedback, questions you ask the assistant, and survey answers, so we can respond and improve the product.

How we use it

• To provide the service: analysing your website, building your plan, preparing work, and sending your weekly progress email.
• To send service emails about your account and, during the beta, occasional product updates. Every non-essential email can be stopped by replying or emailing us.
• To keep the platform secure and improve how it works.

We rely on: performing our contract with you, our legitimate interest in running and improving the service, and your consent where you grant a connection. We never sell your personal information.

The Google connection

If you choose to connect Google, Dhucha accesses your Search Console data (which searches show your website and where it ranks) and your Google Analytics data (read only). Dhucha uses this solely to report your performance back to you, to decide what marketing work will help you most, and to submit your sitemap to Google on your behalf. Dhucha's use of information received from Google APIs complies with the Google API Services User Data Policy, including its Limited Use requirements. We do not sell this data, use it for advertising, or allow humans to read it except with your permission, for security, or where the law requires. You can disconnect at any time inside the platform, or from your Google account permissions, and the stored connection is deleted.

Who helps us process it

Trusted service providers process data on our instructions: cloud hosting and database providers, an email delivery provider, a payment provider (when paid plans start, card details go directly to them and never touch our servers), and AI processing providers used to prepare your analysis and drafts. Each is bound by contract to protect your data. A current list is available on request.

How long we keep it

Account and business data is kept while your account is active. Sign-in records, assistant questions and error logs are deleted automatically after 180 days. If you ask us to delete your account, we remove your personal information within 30 days except where the law requires us to keep it.

Your rights

You can ask for a copy of your data, ask us to correct or delete it, object to or restrict our use of it, and take your data elsewhere. Email hello@dhucha.com and we will respond within one month. You can also complain to the Information Commissioner's Office at ico.org.uk.

Cookies

Dhucha uses one essential cookie to keep you signed in, and your browser's local storage to remember preferences like light or dark mode. No advertising or cross-site tracking cookies.

Changes

If this policy changes in a way that matters, we will tell account holders by email before the change takes effect.